We were fit, athletic and wanted to be taken seriously.

Monday August 10, 2009

Several years ago…
while visiting South Florida, I happened upon the Body Up store on Lincoln Road: I walked out with a fabulous pair of black “everything” pants that I’m still in love with.

If you’re a fitness enthusiast, like me, you wore Flashdance-style sweatshirts and legwarmers in the ‘80’s and coveted dancewear brands such as Flexitard and Dance France. You loved aerobic dance, and it showed.

By the early 1990’s we had moved our memberships from dance-exercise studios to one-stop-shop gyms and traded our lycra for comfort and practicality. We were younger and older, rural and city, large and small. More importantly, we were fit, athletic and wanted to be taken seriously.

If you are a Body Electric “friend,” and have followed my lead on any number of PBS stations across the U.S (since 1984), you know that I’m a fanatic about correct form. My attention to detail also carries over to music, set and dancewear. I have produced 20 series of 26 shows…more than 520 shows in all…so, you can imagine how thrilled I was to discover Body Up with exercise-wear that merged high performance with high style. (The current “1900” series of Body Electric programs features clothing by Body Up.)

Fast forward to August, 2009…

I recently met with the Body Up crew at the Lincoln Road store to explore ways to cross-promote our shared goals” to motivate and empower our customers. (See the picture of my recent meeting with the ladies of Body Up.) Personally, I am continually striving to redefine my Body Electric brand so that it remains effective, authentic and relevant. It’s based not on one’s age, amount of body fat or fitness level. Rather, it speaks of grace, strength and vitality. My relationship with Body Up continues to be a perfect fit.

Best of health,